Merrill Lynch segments Alternative Investments or Investment of Passion into 6 categories
The “Other Collectables” category is the most relevant to Marquee Capital’s business, as it includes memorabilia
In 2006, High Net Worth Individuals (HNWIs) allocated 14% of their wealth to “Other Collectibles” such as wines, antiques, coins and memorabilia
In 2006, the value of assets within the “Other Collectables” category was US$5.2 Trillion - 14% of US$37.2 (total invested in Investment of Passion)
According to Darren Julien of Julien’s Auction, memorabilia collectors spend as much as $40 million a year at auctions, private sales and online
Assuming memorabilia are held for an average 5-10 years the total market for celebrity memorabilia is estimated to be $200-$400 million
As mentioned above, Merrill Lynch estimates the ‘Other Collectables’ market to be worth $5.2 Trillion
We estimate Celebrity Memorabilia as a percentage of ‘Other Collectables’ to worth 4-8% (based on the $200-$400 million estimate)
High Net Worth Individuals’ Investment of
Passion, Dollars 2006 (by Region)
**** Miscellaneous represents club memberships, travel, apparel, etc.
*** Sports Investments represents sports teams, sailing, race horses, etc.
** Other Collectibles represents coins, wine, antiques, etc.
* Luxury Collectibles represents automobiles, boats, jets, etc.
Source: Merrill Lynch Wealth Report 2007; Darren Julien (Julien’s Auction)